Web 3.0 is like you’ve got a layout of measureable vector graphics – everything rippling and breaking down and looking foggy — on Web 2.0 and access to a semantic Web integrated across a huge space of data, you’ll have access to an unbelievable data resource. According to internet experts, the availability of machine-readable metadata would enable automated web browsers and other software to access the internet more smartly. The browsers would be able to perform tasks automatically and locate related information on behalf of the user visualizing the previous data searched and opened by him.

Suppose you’ve decided to go and watch a movie and grab a bite to eat later on. You’re in the mood for a romantic movie and some amazing Chinese food. Starting up your PC, you open a Web browser and head to Google to search for theater, movies and restaurant information. You need to know which movies are playing in the theaters near you, so you spend some time reading short descriptions about each film before making your choice. Also, you want to see which Chinese restaurants are close to those theaters. And, you may want to check for customer reviews for the restaurants. In total, you visit half a dozen Web sites before you’re ready to head out the door.

Some Internet experts think the next generation of the Web i.e. Web 3.0 will make tasks like your search for movies and food quicker and easier. Instead of many searches, you can type a multifaceted sentence in your Web 3.0 browser, and the Web will do the rest and the best. For example, you could type “I want to see a romantic movie and then eat at a good Chinese restaurant. What are my options?” The Web 3.0 browser will analyze your reaction, search the Internet for all possible answers, and then arrange the results for you.

That’s not all. Many of these experts believe that the Web 3.0 browser will evaluate your response and act like a personal assistant. As you search the Web, the browser will learn what you are interested in. The more you use the Web, the more your browser learns about you and your interests and the less specific you’ll need to be with your questions. Eventually you might be able to ask your browser open questions like “where should I go for lunch?” Your browser would consult its records of what you like and dislike, take into account your current location and then suggest a list of restaurants.

Web 3.0 will change the whole scenario of searches on internet. In a Web 3.0 world, the way users experience the Internet will once again be different. Advancements in usability will be the key and will need to catch up in order for this new multiplatform paradigm to be successful.

Not only will Internet users face changes with the emergence of Web 3.0, but so will companies conducting commerce over the Web. Whole e-business models will be revisited. The way we work on search engines will be different, search engine optimization techniques will change, Web 3.0 will come as a revolution in web design and development industry.

With the introduction of newer Web channels like blogs, social media channels, social bookmarking sites and various social networks, search engines are no longer the only source of valuable traffic to your website.

A good article or a good story on a popular social media site can drive more traffic to your website than a top search engine ranking. All this has created a new process called Social Media Optimization (SMO).

Social Media Optimization (SMO) is the new form of Word of mouth marketing through the use of social bookmarking, social networking and media sharing (video, photo, presentations etc) websites. The prime motive of Social Media Optimization is giving people a cause to visit and connect to your website because of the interesting and unique content.

Social Media Optimization (SMO) is entirely different from Search Engine Optimization (SEO). With Search Engine Optimization you are marketing to the search engines while with Social Media you are marketing directly to your targeted audience. Search Engine Optimization is all about building search rankings on the search engines while SMO is all about building a brand image for your business and lasting relationships with your target audience.

Basic rules of Social Media Optimization (SMO)

• Increase the likability by adding unique and appealing content that others will want to utilize as a resource.
• Include “Quick Add” links making it easy to del.cio.us, digg, etc.
• Using Permalinks and listing latest connecting blogs on your site gives more visibility to those who link to you.
• Submitting your content to relevant sites will help your content travel more, and ultimately drive links back to your site.
• Participating in different forums and blog commenting helps your message spread faster and further. It helps a lot to be more open about letting others use your content (within reason).

An aggressive and an excellent SMO approach is how intelligent companies gain tactical benefit over their competition. It is the smart social strategies and techniques that help good companies become great companies.

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